7 Essentials for Any Digital Marketing Strategy

In today's tech landscape, a solid digital marketing strategy () has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new  ..


What Are the Most Effective Digital Marketing Strategies?

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before ch ..


5 Steps to a Powerful Digital Marketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect ..


Integrated Web Design, Development and Digital Marketing Strategy

As a digital marketing agency that also builds top-end business websites, Surge Digital is exposed to a wide variety of clients with an even wider variety of digital marketing, web design and development needs. As a result of this, we are frequently asked to market websites that have been  ..


How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

I’ve have been helping business to business (B2B) companies develop and implement their marketing strategies, I’ve seen some common knowledge gaps that are not only costing each organization a lot of money but are also causing them to miss out on legitimate business opportunities. In almost ever ..


Reinvent Your Digital Marketing Plans In 2019

Six strategies to consider: 1. Artificial Intelligence To Streamline The Simple Stuff Digital marketing strategies include taking advantage of chatbots and messenger bots. According to predictions by Gartner analysists, presented at the Gartner Customer Experience Summit 2018, virtual c ..


What Separates a Good Link Builder from the Rest?

Link building remains one of the top go-to ranking signals for Google. In fact, Google said that backlinks are among their top three signals for ranking (https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882). In 2016, Backlinko, an SEO training business ..


Mobile is radically re-shaping the travel industry

The future of the travel industry is in customers’ hands — at their fingertips, to be exact. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social media, an entire travel experience will be planned and confirmed by the customer alone. That ..


Be Mindful of the Law When Blogging for Business

More and more businesses today are discovering the benefits of blogging. Blogs can help position businesses and professionals as industry leaders, build relationships with clients and customers, provide a major boost to search engine rankings and attract new, quality traffic to websites. In  ..


Blog Comments: When to Keep Them, When to Delete Them

If you’ve been blogging for any length of time, you’ve likely been faced with making decisions about which blog comments to keep, and which ones to delete. There are some that are clearly valuable and add to the discussion. Others are clearly spam. Those two categories are easy to determine. How ..


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