A Step-By-Step Guide to Structuring a Digital Marketing Plan

How can you successfully create a digital marketing plan (/digital-marketing-strategy) for your firm? Your digital marketing plan has to consider SEO, analytics, web positioning, strategies, social media, goals, and metrics. Putting digital marketing actions into motion without a prev ..


How to Create a Digital Marketing Strategy - Step by Step Guide

Gone are the days where billboards and newspaper ads were the most effective means of promoting your brand and your products. Digital marketing is a necessity for all businesses and selecting the right strategies will be key to your success. There are a lot of options when it comes to digit ..


How to Write a Digital Marketing Strategy: A Comprehensive Guide

Preparation is key. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Whether you are chopping down a tree or executing an integrated marketing plan, the steps you take ahead of time to lay out your plan and ensure you have all ..


7 Essentials for Any Digital Marketing Strategy

In today's tech landscape, a solid digital marketing strategy () has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new  ..


What Are the Most Effective Digital Marketing Strategies?

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before ch ..


5 Steps to a Powerful Digital Marketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect ..


Integrated Web Design, Development and Digital Marketing Strategy

As a digital marketing agency that also builds top-end business websites, Surge Digital is exposed to a wide variety of clients with an even wider variety of digital marketing, web design and development needs. As a result of this, we are frequently asked to market websites that have been  ..


How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

I’ve have been helping business to business (B2B) companies develop and implement their marketing strategies, I’ve seen some common knowledge gaps that are not only costing each organization a lot of money but are also causing them to miss out on legitimate business opportunities. In almost ever ..


Reinvent Your Digital Marketing Plans In 2019

Six strategies to consider: 1. Artificial Intelligence To Streamline The Simple Stuff Digital marketing strategies include taking advantage of chatbots and messenger bots. According to predictions by Gartner analysists, presented at the Gartner Customer Experience Summit 2018, virtual c ..


What Separates a Good Link Builder from the Rest?

Link building remains one of the top go-to ranking signals for Google. In fact, Google said that backlinks are among their top three signals for ranking (https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882). In 2016, Backlinko, an SEO training business ..


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