A digital marketing strategy is essential as any other marketing plan, and is supposed to be part of the broader marketing plan.
Shockingly, many organisations are doing digital marketing, but they don’t have a digital marketing strategy. The reality is that digital channels are still relatively new and fast-changing, so many businesses haven’t responded adequately, placing themselves at risk.
Digital marketing can deliver lasting results. But even experienced marketers can feel overwhelmed with the idea of creating an effective plan. That’s why we created a service to get you started on a clear path to success: Our digital marketing strategy is your custom-made, strategic digital marketing plan to help you meet and exceed your marketing goals.
A digital marketing strategy hits all the bases to meet your goals: whether that is lead generation, contact management and lead nurturing, industry leadership, or a high-converting website. We’ll analyze your existing digital marketing funnel and identify where it needs attention, then craft a strategic plan.
A digital marketing strategy is essential to leverage the full potential that the digital space offers. Without it, businesses run the risk of wasting valuable time and resources on tactics that are inefficient, poorly optimised, or simply don’t meet business goals.
AN AGILE, STRATEGIC APPROACH TO DIGITAL MARKETING
Your business needs an agile digital marketing approach to improve. Our online marketing strategy adopts the tested RACE planning framework that is divided into 25 key optimisation activities. We believe that businesses need to first define a separate digital marketing strategy to quantify the case for investment in digital marketing.
We look to create a detailed digital marketing plan that defines the digital channel strategy for each major market/proposition to provide focus and direction for the future. This ensures that your digital strategy is well integrated with all marketing and communications, and aligns with your business objectives.