Five Things to Increase Your Site Ranking Significantly

Five Things to Increase Your Site Ranking Significantly

Anytime anyone wants to find anything online, they go to one of the top search engines. At present, Google is easily the market leader, followed by Bing and Yahoo. Each of these websites applies a secret formula that helps them determine which Web addresses are displayed earliest or highest on search results pages. This is important because users are far more likely to click on the first few entries than they are to explore those farther down the page.

Why it matters?

As with any business, the more visitors you have, the more likely it is that someone will buy. Improving positioning can be done in one of two ways: pay per click (PPC) or search engine optimization (SEO).  PPC is helpful because it helps disseminate time-sensitive information in a hurry, such as ads about sales. However, it can be quite expensive because users must pay each and every time a user clicks on their advertisement. Then there is SEO, which is a series of tactics and techniques utilized to improve site rankings for little or no cost.

In this article, we will discuss a few tips on how you can achieve a good ranking for less.

1. Be original

Although all of the major search engines guard their secret formals more closely the KFC guards its recipe for chicken, we can say for certain that there is one thing modern search engines prize above all else — original content! They do not want to see pages that have been copied from other websites or article directories; they want unique text that relates to your business. The problem, of course, is that it takes time and money to write original material. Is it worth it?

In a word, yes.  Blogs, Web pages, personal entries, and other unique content can help you increase your ranking in no time. The only hitch is that you have to be committed. Search engines favor sites that add new content on a regular, daily basis. That means you may have to add a new blog entry each day.

2. Use specific keyword phrases

At last count, there were around 700 million active websites.  As a result, using generic, common keywords is far less likely to attract attention or improve site rankings than it was in the past. Instead, it is often best to use keyword phrases that contain specific information about your business. For example, if you own a diner in Fort Lauderdale, Florida. You might use the keyword phrase “best diner in Fort Lauderdale Florida,” rather than “best diner” or some other common phrase.

It is also important to note that you should use different keyword phrases for each Web page or blog entry you add. If your website features the same keywords on each page, it may be ignored by the major search engines as spam. You also want to keep your phrases clear and avoid using odd ones that do not fit naturally or seem stilted.

3. Density

As confusing as it may be to neophytes, one thing most website owners understand is keyword density, which simply means how many times a certain word or phrase is used every 100 words. Ideally, a Web page should try to work these words in about once a paragraph.  When these words and/or phrases are overused, the search engines may, once again, dismiss your website as spam.  Therefore, it is often best to only include them about one or one-and-a-half times every 100 words. You must also remember to include your keyword or keyword phrase in your title, since search engines pay more attention to titles than to body or text.

4. Name your pages

Most of the major search engines display search results as links to specific Web pages based on their titles. Therefore, you don’t want to add a title that is too generic or even nonexistent. Trust us, few folks are going to click on a link to a page that is called “untitled.” Now, that doesn’t mean you have to get overly descriptive. But at the very least, a page should provide the user with some guidance. If, for example, it’s a page that talks about the history of your company and your staff, label it as the ‘about us’ page.

5.  Add hyperlinks

All search engines adore hyperlinks that lead to or from your website.  But Google and others dig a bit deeper. They don’t simply check to see if you have hyperlinks in your Web pages, they also use the words in these links to determine the subject or content of each page. As a result, these pages must be properly and accurately labeled.  A simple and reliable way to improve site rankings is to emphasize keywords in these links rather than simply writing, “click here for more information.”

Martha Buckly is blogger and writer; she loves her job and she cannot imagine herself without writing. She is currently collaborating with a few article writing services. If you want to read more by Martha follow her on Google+.

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