Blog Comments: When to Keep Them, When to Delete Them

Blog Comments: When to Keep Them, When to Delete Them

If you’ve been blogging for any length of time, you’ve likely been faced with making decisions about which blog comments to keep, and which ones to delete. There are some that are clearly valuable and add to the discussion. Others are clearly spam. Those two categories are easy to determine. However, the majority of blog comments fall into the zone between valuable and spam, and it’s difficult to know exactly how to handle them.

Do you approve them, because more comments looks better? Do you delete them, because you think they’re spam (but you’re not sure?) or do you do nothing because you can’t decide either way?

As automatic commenting software becomes more sophisticated, it’s getting a bit tougher to pick out auto comments from real ones.

So what’s a blog owner to do?

First, if you’re running WordPress for your blog platform, install a very good anti-spam plugin. There are several to choose from, including growmap anti-spambot plugin or anti-spam plugin. The WordPress plugins directory has many options to choose from.

Second, if you see messages with a link in the body text that isn’t related to your site, or doesn’t add value to your site, delete it.

Third, if you see messages where the person has used their keywords or a backlink within their name or website, it’s up to you whether you keep these or not. First determine if their comment adds value to your site. Then decide if the backlink is OK. There is some data to suggest that the search engines like when you link out to other blogs in your same topic area, so if the backlinks in comments point to related blogs, and the comments are good, this may be a case where you want to approve the comment with backlink.

Fourth, if you’re unsure, then it’s up to you to decide on your site policy. Some bloggers choose to delete more comments than they approve, others choose to approve more comments than they delete. There is no one right way to proceed. Most people comment on other blogs to contribute to the blogosphere and to get a link back to their sites. Don’t take it personally that someone wants a link back to his or her site. Just weigh this against the value of the comment and your own site’s authority.

Fifth, don’t automatically delete comments that disagree with you. Controversy can be good for stirring up discussion on your blog. The key here is the comment needs to disagree appropriately and respectfully. People who take time to write a dissenting opinion are often engaged and might represent your next clients, partners, or new members to your business network. Delete any comments which you feel are personal attacks or hostile.

When reviewing your blog comments, the overall rule of thumb is to approve comments that add value, insights or opinions to your blog. Delete comments that detract value, are self-promotional or are from people who clearly didn't read what you posted.

Managing comments on your blog does require extra effort, but valuable comments are worth it.

Dr. Rachna Jain is the author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. She blogs at

This article courtesy of

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