Be Mindful of the Law When Blogging for Business

More and more businesses today are discovering the benefits of blogging. Blogs can help position businesses and professionals as industry leaders, build relationships with clients and customers, provide a major boost to search engine rankings and attract new, quality traffic to websites. In  ..


Blog Comments: When to Keep Them, When to Delete Them

If you’ve been blogging for any length of time, you’ve likely been faced with making decisions about which blog comments to keep, and which ones to delete. There are some that are clearly valuable and add to the discussion. Others are clearly spam. Those two categories are easy to determine. How ..


Blogs Have Changed the Way Businesses Market Online

Originally, people created blogs to be personal logs that they would use to express their thoughts and feelings. Over time, blogs have evolved and are now essential for any online marketing campaign. Blogs have changed the way businesses attract new customers and help websites rank higher on sea ..


Broken Link Building: Best Practices and Insider Tips

In search engine optimization, you get what you give. The most effective SEO techniques are not quick fixes. They take some time to implement, and they require more effort than simply slapping a few keywords haphazardly on a guest blog post. But they also offer long-lasting return on that invest ..


Does Constantly Creating Engaging Content Feel Like Treading Water? 9 Lifeline Tips

When I am optimizing blogs and websites with my content creation, I often feel like someone has placed me on the deck of an old, but capable sailboat has haphazardly pointed toward a horizon and then has suddenly thrown the line at my feet and shoved me off. A compass and a map, with coffee stai ..


Five Things to Increase Your Site Ranking Significantly

Anytime anyone wants to find anything online, they go to one of the top search engines. At present, Google is easily the market leader, followed by Bing and Yahoo. Each of these websites applies a secret formula that helps them determine which Web addresses are displayed earliest or highest on s ..


Getting Web Traffic With Social Media

Social media marketing has many benefits. It doesn’t require a lot of money or effort to get involved in social networks. Another benefit is that you can add posts from devices, such as your phone or tablet. This means that you can keep up with your network and customers all the time. Along with ..


How the Google Zoo Has Forever Changed SEO Copywriting

As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible. According to most, proper optimization of a page involved things like writing for keyword density ratios, including key phrases in every file name, every page name and every ..


How to End Your Fight with Google

Here's the problem - Google left the door wide open and people took advantage. This led to great rankings, traffic and, more importantly, money in the bank. People started to rely on the majority, if not all traffic coming from Google and then the rug was pulled from under their feet. This kicke ..


Is Keyword Research Dead?

A recent post on social media got me thinking. It stated keyword research no longer had any relevance — that it was old and outdated, and should now be ignored. Were they right? Or is keyword research still relevant, and if so, how should it be used in today’s online environment? Of  ..


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